Project Overview

Bread n Brie

Client: Bread n Brie
Project: Pick Me
Agency: What Works Inc.
Creative Director: Tomasz Tomaszewski
Art Director: Agnieszka Czerska
Copywriter: Bibi Singh

Pick Me was a campaign to bring awareness to the new kid on the bloc. Spun from the The American Idol into The American Food Idol. A team of professionals dressed up in food costumes on the streets of NY to promote Bred n Brie as a new home food delivery service. They gave out fliers which asked New Yorkers to vote for their favorite food idol. Banana won.